Reputation
Personal reputation
Liden, R. C., & Maslyn, J. M. (1998). Multidimensionality of leadermember exchange: An empirical assessment through scale development. Journal of Management, 24, 43-72. Although this is a leadership scale, there is a reputation subscale that is useful.
Hochwarter, W. A., Ferris, G. R., Zinko, R., Arnell, B., & James, M. (2007). Reputation as a moderator of political behavior – work outcomes relationships: A two-study investigation with convergent results. Journal of Applied Psychology, 92, 567–576. The scale is described in this paper, but the full set of items is not listed.
Organizational reputation/prestige
Highhouse, S., Broadfoot, A., Yugo, J.E., & Devendorf, S.A. (2009). Examining corporate reputation judgments using generalizability theory. Journal of Applied Psychology, 94, 782-789.
Bartels, J., Pruyn, A., De Jong, M., & Joustra, I. (2007). Multiple Organizational Identification Levels and the Impact of Perceived External Prestige and Communication Climate. Journal of Organizational Behavior, 28, 173-190. This is a three-item scale.